PIANTALA – Te lo dice una pianta

festival
Laurène Allard, Nia Gombač 
Unveiling the Invisible 
2024  
Mixed media 
© HEAD – Genève / HES-SO and UL ALUO

Unlike ChatGPT, they don’t consume data, they produce oxygen. The biggest travelling plant sale event in Italy arrives at BASE to transform the way we experience greenery.

Their presence is never too overwhelming. And, unlike us humans, they don’t destroy environments, they regenerate them. For three days at BASE, we’ll talk about (and with) plants.

Piantala – Te lo dice una pianta is the new experiential shopping format that brings a wave of greenery to cities, focusing on accessibility and awareness. Over 10,000 plants from more than 100 varieties have been selected, designed to be accessible to everyone, both in terms of price and ease of care. But PIANTALA is not just a pop-up plant store: it’s an immersive experience featuring live music, artistic performances, workshops, and a food & drink area.

In this series of events, plants are anything but mere decorative elements. They are allies: of well-being, patience, relationships, and care.

Bio

Piantala – Te lo dice una pianta is a unique green experiential shopping format. It pushes the boundaries of sustainability in contemporary urban living to promote a pop approach to greenery in everyday life.

So... is this getting serious?

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