Immersing yourself 360° means sharing an experience. A story becomes interactive, with the reader as its protagonist.
Taking the 5 Ws of the VR/AR Association as a starting point, the workshop looks at useful strategies, platforms and techniques for enriching your website and/or blog with the creation of a personalized virtual tour. A practical workshop to get to grips with building a storyboard, using a 360° camera and editing in Google Tour Creator and, step by step, grasping the elements that make up a narrative. A personalised virtual tour is, after all, a digital narrative, an experience which, when integrated into various multimedia contents (text, audio, video, pdf, etc.), can prove particularly useful from a teaching and business perspective.
Outline of the day's programme What we mean by personalised virtual tour Differences between a Google Virtual tour and a personalised virtual tour The 5 Ws of the VR/AR Association Reasons for and methods of inserting a virtual tour into your marketing strategy Features of the ThingLink and Google Tour Creator platforms Examples of virtual tours Practice in building a storyboard and creating 360° photos and videos for editing on Google Tour Creator and the integration of multimedia content
The workshop is aimed at teachers, social media managers, professionals and students looking to try out platforms and new forms of storytelling.
The teacher Simonetta Pozzi is a social media marketing and corporate storytelling consultant and coach (in particular in narrative tools and platforms). After accruing considerable corporate experience in the role of PM and coach at Corporate University, she worked on internal organisational storytelling projects for national banking institutions and specialised in fashion and food storytelling for national and international companies with a focus on VR storytelling and AR. She is a member of the AIF Piemonte (Associazione italiana formatori) Directive and is a professional coach as well as a practising member of the Osservatorio di Storytelling.
MAKING CULTURE WITH LOCAL COMMUNITIES AND BUSINESSESIn Milan for Fuorisalone in the BASE cortile, and in particular in the BASE officina (workshop), next to the MAKING CULTURE WITH LOCAL COMMUNITIES AND BUSINESSES exhibition, a Workshop on material experimentation comes to life. The Officina BASE group, along with the Design degree courses at the Università della Repubblica di San Marino and the Institute of Industrial Design at Hochschule für Gestaltung und Kunst FNW in Basel, is launching another design workshop exploring the theme "Operation vs Material", aimed at selected groups from the respective communities. The starting point of this fourth phase - workshops is experimentation with materials and application of a process-driven methodology with the aim of developing innovation in terms of processing, combining and working the material itself. These experiments with materials take their inspiration from a number of concepts which emerged during previous workshops. Natural and naturally derived materials such as wool, felt and wood will come into play, while the experimental methods applied will be taken from a few OPERATION vs MATERIAL pairings, including DIP vs WOOD and HEAT vs WOOL. The workshop will take place over the course of a few hours on 10 April. La Culture del Fare - Making Culture is an international cooperative project involving the Institute of Industrial Design at HGK - FNW in Basel and UNIRSM Design in San Marino, set up and funded by the Swiss Embassy in Rome and San Marino. 45 students, 12 teachers, 12 actions, 9 materials from the Swiss and San Marino educational communities have given way to an experimental open programme in Material Innovation Design: in 2018 two initial course design conception workshops were held in the Basel and San Marino centres, followed by an experiment finalization phase which resulted in the first product prototype developed in Basel, with a series of touring exhibitions coming in 2019 to Milan, Rome and the home towns of the groups, designed to promote the project with participatory workshops, getting businesses and local communities involved. Workshop LA CULTURA DEL FARE CON COMUNITÀ E IMPRESE LOCALI - MAKING CULTURE WITH LOCAL COMMUNITIES AND BUSINESSES Design Week | Fuorisalone 2019 BASE | Milano | Via Bergognone 34 Date | 10 April 2019 from 2 to 4pm Workshop representatives OFFICINA BASE Alfred Von Escher Universities Roberto Sartor and Riccardo Varini Programme representatives IID HGK FNW in Basel and UNIRSM Design in San Marino Werner Baumhakl, Alessandra Bosco, Andrea Cero, Angela Grosso Ciponte, Alfredo Häberli, Emanuele Lumini, Maya Ober, Roberto Sartor, Nicole Schneider, Danilo Silvestri, Riccardo Varini, Michele Zannoni Swiss Embassy in San Marino and Italy Ruth Theus Baldassarre, Patrizia De Lauretis, Teresa Di Vito Information and sign up firstname.lastname@example.org email@example.com
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