Paper material is a skillful communicator capable of drawing the user’s attention and engaging multiple senses simultaneously through its own characteristics. In fact, being first and foremost material, paper can also be used to represent and inspire the story, concept, or content of the printed matter itself. To give an example, Dutch designer Irma Boom used a material similar to baking paper to create a beautiful cookbook for the Rijksmuseum, thus allowing the book to communicate content through the paper itself as well. A paper, which becomes the spokesperson for a concept in printed design, allows for elevated communication, creating a message rich in meaning and highlighting great communicative depth.
The Art Chapter 2025 PAPER AS A CONCEPT — Paper&People
workshop
A material that speaks, engages and inspires, transforming each printed project into a unique, multisensory message
Bio
Paper&People was founded in Milan and is recognized today as the point of reference for all professionals in the graphic and printing industry. A meeting point between the evocative power of paper and people creativity, for almost 20 years it has been committed to researching new media and proposals for communication, expanding its offer to papers from manufacturers all over the world. It is the official distributor for Italy of prestigious and leading international brands.