WE WILL DESIGN
DESIGN WEEK @ BASE MILANO
APPLY BY 18.12.2026
We Will Design 2027
Daydreaming
We Will Design
Milan Design Week
@ BASE Milano
BASE presents We Will Design ↗, a platform that transforms the spaces into a living lab of prototypes, radical visions and practices. Every year it welcomes and promotes projects by designers from all over the world, schools, universities, international institutions and young students. An ecosystem of research, residencies, collective projects and experimentation.
Two Calls
to join
Design Week Call for Application
Dream it, design it. Bring it to BASE.
Bring your project to We Will Design 2027 and become part of a programme where new ideas find space, visibility and opportunities for exchange.
Temporary Home Residency
for UK & Malaysia-based designer
Make home for dreaming.
We are now looking for two emerging designers — one practising in the UK and one in Malaysia — to join a journey that begins months before Design Week and culminates in a public showcase at BASE Milano during Milan Design Week 2027.

THIS YEAR
CURATORIAL
FRAMEWORK
DAYDREAMING
What if imagination was not an escape,
but a way of redesigning the present?
Dreaming is never separate from the world we live in.
Our environments, experiences and social conditions shape what we can imagine.
Daydreaming asks us to question who has the time, space and freedom to dream
— and whose visions remain unseen.
To think of daydreaming as a situated practice means questioning not its contents,
but its conditions: who can afford to dream, where, for how long, sheltered from which pressures?
Which imaginaries become shareable, and which remain confined to the invisible?
Design enters this field not to illustrate the dream, but to design its conditions of possibility:
the spaces, objects, devices, and relations that determine who imagines, what, and with which tools.

People &
Projects
Participating to We Will Design @ BASE
means building meaningful connections and opportunities.
Have a look on people and projects from the last edition ↗



Would you
like to go
in—depth?
A monthly dispatch for those who want to see design through fresh eyes. in–depth is our editorial letter: a curated selection of projects, reflections, collaborations, and stories that explore design as a social, political, and emotional practice.
Each issue is a deep dive into: in-progress research, residencies, recommendations, and open-ended questions. It’s an autonomous editorial space, shaped by the same critical and experimental outlook that animates all of We Will Design.