{"id":41784,"date":"2026-05-15T17:09:00","date_gmt":"2026-05-15T15:09:00","guid":{"rendered":"https:\/\/base.milano.it\/?p=41784"},"modified":"2026-05-15T17:09:00","modified_gmt":"2026-05-15T15:09:00","slug":"call-for-poster-mathilde-pergher","status":"publish","type":"post","link":"https:\/\/base.milano.it\/en\/call-for-poster-mathilde-pergher\/","title":{"rendered":"Call for poster: Mathilde Pergher"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-781f00992d5081d8e501f6ab797cb782\" style=\"color:#f7f185\"><strong>#REWRITINGBASE \u2014 Mathilde Pergher<\/strong><\/h1>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-ea4eace9423ac4d8500aee1d57d80960\" style=\"color:#f7f185;font-size:22px\"><strong>A generative visual identity project developed for BASE Milano, grounded in the participatory collection of the word \u201cBASE\u201d handwritten by visitors and members of the cultural centre.<\/strong><\/h2>\n\n\n\n<p style=\"font-size:20px\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The project experiments with repositioning the role of the designer \u2014 shifting it from defining a formal outcome to building a system: establishing rules, formats, and compositions, while leaving the production of the visual sign to the community itself. An open participatory process for those who move through the space, rooted in the lived experience of the people who inhabit it every day. Each handwritten contribution becomes the trace of a unique presence, worthy of being made visible and woven into a broader collective expression. A cultural space truly becomes such only when its character, meaning, and direction are shaped by the community that inhabits it daily.<\/p>\n\n\n\n<div style=\"height:329px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Mathilde Pergher is a digital and graphic designer based in Milan. Over the past five years, she has worked with both local and international agencies and is now embarking on a freelance path.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20px\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5845\" height=\"8266\" src=\"https:\/\/base.milano.it\/wp-content\/uploads\/M.Pergher_page-0001.jpg\" alt=\"\" class=\"wp-image-41706\" srcset=\"https:\/\/base.milano.it\/wp-content\/uploads\/M.Pergher_page-0001.jpg 5845w, https:\/\/base.milano.it\/wp-content\/uploads\/M.Pergher_page-0001-212x300.jpg 212w, https:\/\/base.milano.it\/wp-content\/uploads\/M.Pergher_page-0001-724x1024.jpg 724w, https:\/\/base.milano.it\/wp-content\/uploads\/M.Pergher_page-0001-768x1086.jpg 768w, https:\/\/base.milano.it\/wp-content\/uploads\/M.Pergher_page-0001-1086x1536.jpg 1086w, https:\/\/base.milano.it\/wp-content\/uploads\/M.Pergher_page-0001-1448x2048.jpg 1448w\" sizes=\"(max-width: 5845px) 100vw, 5845px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>#REWRITINGBASE \u2014 Mathilde Pergher A generative visual identity project developed for BASE Milano, grounded in the participatory collection of the word \u201cBASE\u201d handwritten by visitors and members of the cultural centre. The project experiments with repositioning the role of the designer \u2014 shifting it from defining a formal outcome to building a system: establishing rules, formats, and compositions, while leaving [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":41885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-41784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Call for poster: Mathilde Pergher - BASE Milano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.milano.it\/en\/call-for-poster-mathilde-pergher\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call for poster: Mathilde Pergher - BASE Milano\" \/>\n<meta property=\"og:description\" content=\"#REWRITINGBASE \u2014 Mathilde Pergher A generative visual identity project developed for BASE Milano, grounded in the participatory collection of the word \u201cBASE\u201d handwritten by visitors and members of the cultural centre. 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