{"id":40094,"date":"2026-04-14T14:58:55","date_gmt":"2026-04-14T12:58:55","guid":{"rendered":"https:\/\/base.milano.it\/?p=40094"},"modified":"2026-04-15T18:09:10","modified_gmt":"2026-04-15T16:09:10","slug":"heflies-2","status":"publish","type":"post","link":"https:\/\/base.milano.it\/en\/heflies-2\/","title":{"rendered":"HeFlies"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:28px;letter-spacing:-0.8px\">On the occasion of Salone del Mobile 2026, HeFlies presents at BASE Milano a project that redefines the concept of seating through design, lightness, and experimentation.<\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">HeFlies is an innovative startup in the field of interior design, combining aesthetics and functionality in an unconventional object: a pouf that is, quite literally, a rectangular helium-filled balloon. When not in use, it floats in the air, anchored to the ground by a transparent thread, creating a striking suspended effect. Balancing between furniture and installation, HeFlies transforms space into a dynamic and interactive experience. The object does not simply occupy a room, but activates it, introducing a sense of lightness and wonder.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Designed for contemporary interiors and creative environments, the project explores new possibilities in design, where form and function meet in unexpected ways. HeFlies proposes a vision in which objects are not just aesthetic elements, but devices that interact with space and with those who inhabit it.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u2013\u2013\u2013\u2013<br><strong>We Will Design 2026 \u2014 HELLO, DARKNESS<\/strong> embraces design as a tool for subverting hierarchies and weaving together ecologies and technologies to imagine the cities and societies of the future.<br>It is an invitation to recognize the abyss \u2014 political, ecological, aesthetic \u2014 we&#8217;re living in, not as a place of fear, but as a space of regeneration, resistance, and imagination. Darkness here is not absence, but a fertile condition that embraces invisible gestures, marginalized knowledge, and luminous forms of resistance.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-grid wp-container-core-group-is-layout-2 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-medium-font-size\"><strong>EXHIBITION PARTNER<br><\/strong><a href=\"http:\/\/Www.heflies.com\">HeFlies<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-1\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"font-size:18px\">HeFlies is a startup founded by Filippo, Mattia, and Michael, born from the idea of creating a piece of furniture capable of defying gravity.<\/p>\n\n\n\n<p style=\"font-size:18px\"><br><br><\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On the occasion of Salone del Mobile 2026, HeFlies presents at BASE Milano a project that redefines the concept of seating through design, lightness, and experimentation. HeFlies is an innovative startup in the field of interior design, combining aesthetics and functionality in an unconventional object: a pouf that is, quite literally, a rectangular helium-filled balloon. When not in use, it [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":40108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94,95],"tags":[103],"class_list":["post-40094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-en","category-wewilldesign-en","tag-design-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HeFlies - BASE Milano<\/title>\n<meta name=\"description\" content=\"HeFlies presents at BASE Milano: a design piece that transforms space into an interactive, dynamic experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.milano.it\/en\/heflies-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HeFlies - 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