{"id":39049,"date":"2026-03-27T16:56:08","date_gmt":"2026-03-27T15:56:08","guid":{"rendered":"https:\/\/base.milano.it\/?p=39049"},"modified":"2026-07-29T15:56:42","modified_gmt":"2026-07-29T13:56:42","slug":"continental_thesoundofpremium","status":"publish","type":"post","link":"https:\/\/base.milano.it\/en\/continental_thesoundofpremium\/","title":{"rendered":"Continental \u2014 THE SOUND OF PREMIUM"},"content":{"rendered":"\n

<\/h2>\n\n\n\n

On the occasion of Milano Design Week 2026<\/a>,
Continental is Exhibition Partner of We Will Design
and presents at BASE an immersive listening experience exploring the theme of urban noise pollution, transforming it into a sensory experience.<\/h1>\n\n\n\n
<\/div>\n\n\n\n


The installation takes shape as an urban synthesis: a landscape in which sound becomes matter and defines space.<\/strong>
Through a path that unfolds in three moments (chaos, harmony, and stillness),
visitors move through an environment in which the noise of the city progressively transforms into balance, revealing how a silent city is not empty, but a condition born of a search.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Silence is the sound of engineering<\/strong><\/h1>\n\n\n\n

A concept that takes shape in Continental technologies such as ContiSilent and Silent Pattern, where design is not only aesthetics but also functionality and the ability to concretely act on the noise generated by the contact between tire and road surface.<\/p>\n\n\n\n

<\/div>\n\n\n\n

This installation is signed by WOA Studio<\/a> with the strategic support of the Entertainment unit of WPP Media.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Continental Group<\/strong><\/p>\n\n\n\n

Continental is a leading manufacturer of premium tires and the industry’s leading specialist. Founded in 1871, the Group generated sales of \u20ac19.7 billion in 2025 and currently employs around 78,000 people in 54 countries worldwide.<\/p>\n\n\n\n


www.continental-corporation.com<\/a><\/p>\n\n\n\n

The solutions of Continental’s Tires division help make mobility safer, smarter and more sustainable. Its extensive portfolio of premium products includes car, truck, bus, two-wheel and Off-the-Road tires, as well as digital solutions and services for fleets and dealers. Continental has been delivering high-level performance for more than 150 years and is one of the leading tire manufacturers. In 2025, the Tires division recorded sales of \u20ac13.8 billion. With more than 56,000 employees, the division has 19 production sites and 16 development sites worldwide.<\/p>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n\n\n\n

\u2013\u2013\u2013\u2013
We Will Design 2026 \u2014 HELLO, DARKNESS<\/strong> embraces design as a tool for subverting hierarchies and weaving together ecologies and technologies to imagine the cities and societies of the future.
It is an invitation to recognize the abyss \u2014 political, ecological, aesthetic \u2014 we’re living in, not as a place of fear, but as a space of regeneration, resistance, and imagination. Darkness here is not absence, but a fertile condition that embraces invisible gestures, marginalized knowledge, and luminous forms of resistance.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

On the occasion of Milano Design Week 2026, Continental is Exhibition Partner of We Will Design and presents at BASE an immersive listening experience exploring the theme of urban noise pollution, transforming it into a sensory experience. The installation takes shape as an urban synthesis: a landscape in which sound becomes matter and defines space. Through a path that unfolds […]<\/p>\n","protected":false},"author":3,"featured_media":39053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94,95],"tags":[103],"class_list":["post-39049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-en","category-wewilldesign-en","tag-design-2"],"acf":[],"yoast_head":"\nContinental \u2014 THE SOUND OF PREMIUM - BASE Milano<\/title>\n<meta name=\"description\" content=\"Continental, Exhibition Partner of We Will Design, presents an immersive listening experience on urban noise pollution at BASE Milano\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.milano.it\/en\/continental_thesoundofpremium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Continental \u2014 THE SOUND OF PREMIUM - 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