{"id":26129,"date":"2025-02-14T18:01:52","date_gmt":"2025-02-14T17:01:52","guid":{"rendered":"https:\/\/base.milano.it\/studio-sophia-schullan-this-isnt-working\/"},"modified":"2025-02-14T18:04:13","modified_gmt":"2025-02-14T17:04:13","slug":"studio-sophia-schullan-this-isnt-working","status":"publish","type":"post","link":"https:\/\/base.milano.it\/en\/studio-sophia-schullan-this-isnt-working\/","title":{"rendered":"Studio Sophia Schullan \u2013\u2013 This isn’t Working"},"content":{"rendered":"\n

The relentless pursuit of productivity, the glorification of being constantly busy, the inability to truly disconnect\u2014burnout culture has become an all-too-familiar reality across both professional and creative fields. With her installation This Isn’t Working<\/em>, designer Sophia Schullan takes on this issue through object-based storytelling, transforming everyday tools into ironic statements against a toxic and unsustainable system.<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Design as social critique<\/strong>

Presented in collaboration with Design Academy Eindhoven, the project is rooted in a fundamental idea: modern society rewards perpetual busyness, often at the expense of personal well-being. Being busy is no longer just a work condition but a status symbol, pushing individuals beyond their limits with little actual benefit. But what happens when productivity becomes an end in itself?

Schullan responds to this question with a series of objects that exaggerate, subvert, and parody traditional productivity tools. Through redefined materials, forms, and functions, the designer crafts a narrative that exposes the absurdity of a mindset that leaves no room for rest or authenticity. \u00a0<\/p>\n\n\n\n



Everyday Objects, Reversed Meanings<\/strong>
This Isn’t Working<\/em> unfolds as a visual and sensory narrative, where each piece invites critical reflection. A clock that always shows the same time, a chair that cannot be used for sitting, a keyboard that resists frantic typing\u2014each element prompts the audience to question what truly adds value to work and creativity.

Irony amplifies the message: rather than simply presenting a critique, the installation engages the public in an experience that raises awareness through paradox. This playful approach allows a complex and deeply relevant topic to be explored without resorting to moralism or rhetoric.
<\/p>\n\n\n\n


Beyond Critique: Toward a New Work Culture<\/strong><\/p>\n\n\n\n

This Isn’t Working<\/em> is not just a provocation; it is a catalyst for a broader conversation on how design can reshape our relationship with work. Through a multidisciplinary approach, Schullan suggests that we need to rethink the tools we use every day\u2014not just to improve efficiency but to redefine the very meaning of productivity and well-being.

In an era where the boundaries between personal and professional life are increasingly blurred, this project serves as a call to action: Can we envision a system where a person\u2019s value is not solely determined by their busyness? Can we create spaces where rest is not seen as a failure but as an essential component of creativity and innovation?

With This Isn’t Working<\/em>, Sophia Schullan turns design into a tool for dialogue and awareness, paving the way for a future where working better doesn\u2019t necessarily mean working more.<\/p>\n","protected":false},"excerpt":{"rendered":"

The relentless pursuit of productivity, the glorification of being constantly busy, the inability to truly disconnect\u2014burnout culture has become an all-too-familiar reality across both professional and creative fields. With her installation This Isn’t Working, designer Sophia Schullan takes on this issue through object-based storytelling, transforming everyday tools into ironic statements against a toxic and unsustainable system. Design as social critique […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94,1,95],"tags":[226,407],"class_list":["post-26129","post","type-post","status-publish","format-standard","hentry","category-design-en","category-non-categorizzato","category-wewilldesign-en","tag-design-en","tag-exhibit-en"],"acf":[],"yoast_head":"\nStudio Sophia Schullan \u2013\u2013 This isn't Working - BASE Milano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.milano.it\/en\/studio-sophia-schullan-this-isnt-working\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studio Sophia Schullan \u2013\u2013 This isn't Working - BASE Milano\" \/>\n<meta property=\"og:description\" content=\"The relentless pursuit of productivity, the glorification of being constantly busy, the inability to truly disconnect\u2014burnout culture has become an all-too-familiar reality across both professional and creative fields. 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