Future and learning the central themes of Fuorisalone at BASE, introducing the collaboration with Ventura Projects and the exhibition named Un-Learn / Re-Learn.
The Un-Learn / Re-Learn exhibition is a “de-instructional” itinerary that rounds up designers, thinkers, artists and innovators – all different yet complementary – for an interactive itinerary packed with questions, installations, talks and experiences, created by Italo Rota with Marco Cadioli, Salottobuono, Cittadellarte – Fondazione Pistoletto, Stefano Mirti and Super – Scuola Superiore d’Arte Applicata del Castello Sforzesco among others.
The aim is to investigate and envision new processes, places and forms of learning in order to challenge the patterns of today and redesign a future in which the cultural and creative sector is a driver of innovation. Every contributing organisation will offer its own visual slant on the theme, posing questions and eliciting answers to make us reflect, not on the what, but on the how.
UN-LEARN / RE-LEARN. A changing exhibition.
By day it will provide an opportunity to delve into transformations and ponder the questions posed by the designers on show, sparking new synapses and making way for unexpected perspectives and connections. At dusk there will be time to unwind, allow ideas to settle, make space for discussion and debate, and call into question everything that has so far been learnt and unlearnt. To top off the experience there will also be a programme made up of conversations, talks and workshops to invite interaction with the public. In the evening the space will open up, with music filling BASE’s covered piazza and informal networking sessions getting underway.
BASE continues on its path of investigation through design, based on the vocation as a Learning Machine: a great organism for learning and formation devoted to the city, creative industries professionals and the neighborhood, able to connect different communities to absorb, share and re-change mutual contents and contaminations in different areas.
Ventura Future. Emerging designers and international academies at BASE.
Chiming perfectly with BASE’s identity, the partnership with Ventura Projects – synonymous with experimentation and innovative ideas on the design scene – will bring the Ventura Future event to the Ex- Ansaldo complex.
At BASE Milano from 9 to 14 April, covering 3,500 square metres spread over two floors, this is a chance to discover the best design talents from all over the world through projects from the top international design academies and universities, and highly creative studios and brands, uncovering the new frontiers of contemporary design. The exhibition project will also involve casaBASE, design hostel / artists’ residence, BASE Milano’s year-round design hostel and artists’ residence, which will become a guesthouse for some of the designers taking part, as well as a place for them to work on, display, and explain their projects to the public.
In addition to the Un-Learn / Re-Learn exhibition and Ventura Future exposition, BASE introduces two prototypes: the Design Confession and officinaBASE.
Prototype #1. Design Confession
Another central point of Design Week at BASE will be the portineria at the entrance of the ex-Ansaldo complex, set to be transformed into a Design Confession, created in collaboration with Ventura Projects. The BASE portineria, which was presented at last year’s Fuorisalone as a prototype of urban regeneration and has since become a daily information hub for the city and the ex-Ansaldo community, will turn into a full-on confessional dedicated to design, a place in which to ask all those unanswered questions and seek advice from a few distinguished ‘high priests’ of design, some of the most influential figures in the industry.
The main issues: urban solutions, manufacturing 4.0 and the designer-industry relationship. The project was launched with the aim of establishing a path dedicated to the new culture of learning in order to acquire information and know-how capable of responding to the requirements and changes of the creative sector. The confessionals will be realised alongside officinaBASE in collaboration with the Officina Grafica di Super – Scuola Superiore d’Arte Applicata del Castello Sforzesco.
Prototype #2. officinaBASE: Learning By Doing
At BASE Milano design is not merely placed on display or under the spotlight, it is also practised and put to use. This is why at officinaBASE, throughout the week of Fuorisalone, there will be a series of workshops offering the chance to work alongside designers and artisans with a wide range of skills, following a “Learning by doing” approach. Among the initatives lined up to take place in the officina: “La cultura del fare (Making Culture) with local companies and communities” organised with Unirsm Design | Università degli Studi della Repubblica di San Marino, Institut Industrial Design Basel, Hochschule für Gestaltung und Kunst | Fachhochschule Nordwestschweiz with support from: The Swiss Embassy in Italy and San Marino Embassy.
officinaBASE social project was born in collaboration with BASE Milano and was ideated and directed by Alfred von Escher and Raffaella Guidobono. It is a shared space among artisans and a place for multidisciplinary production. officinaBASE is the point of assembly for most of the furnishings and set- dressing materials used at BASE, as well as one-of-a-kind pieces created for third parties, all courtesy of the designers and artisans who use the space and the shared equipment, selected for their minimalist aesthetic and stylistic alignment with the BASE project.
April 9th – 14th
Ticket available on Mailticket
The 5 euro price ticket allow access to Ventura Future and BASE exhibition, in addition to all evening events during Milan Design Week, from April 9th to the 14th. Why an entrance ticket?
Press preview: Monday April 8th, from 10 am to 7 pm
Exhibition opening times:
Tuesday April 9th: 9.30 am – 8.00 pm
Wednesday April 10th: 9.30 am – 10.00 pm
Thursday April 11th, Friday 12th and Saturday 13th: 9.30 am – 8.00 pm
Sunday April 14th: 9.30 am – 6.00 pm
Evenings continues with a musical planning by Music Innovation Hub.