Development of cultural and creative enterprises, digitization and enhancement. In the European Year of Heritage, ArtLab 18 – the Italian independent platform promoted by the Fitzcarraldo Foundation – proposes a reflection among operators and policy makers.
In addition to the contribution of cultural and creative enterprises to the enhancement of material, immaterial and digital heritage, the themes tackled during the Milan stage will be numerous, at BASE from 24 to 25 May. Here are 6 events to mark on the agenda.
- What are investors looking for? With a turnover of $ 2,250 billion, cultural and creative industries account for three percent of global GDP, employing 30 million people and attracting the attention of investors and financiers. With over twenty years of experience, Juliane Schulze offers a behind-the-scenes look at the investment business, to understand investors’ views, their goals, expectations and valuation criteria.
Thursday 24 May, noun – 13pm
- The challenges of the Munch Museum in Oslo. The Italian preview presentation of the project for the new Munch Museum in Oslo, a huge public investment that will see the light in 2020 and will host the immense patrimony of the artist. The impressive architectural project, designed by the architect Juan Herreros, will be built in the Bjørvika district, an area subject to urban redevelopment, which already houses the Opera and the Oslo Library.
Speakers: Stein Olav Henrichsen, Director, Munch Museum, Oslo / Stefano Boeri, architect and urban planner
Thursday, May 24, 2.45pm – 4pm
- The social role of museums. A comparison between European institutions on the visions and actions that the museum must face. A survey on the role of “heritage” in today’s society. Regardless of the contents of the collections from which they came to life, the museum “shape” now poses the problem of acting in a contemporary context of community, identity, and challenges that are very different from those of the past. Museums are called upon to define new challenges and visions, to take a position by relating to the thrusts and needs of contexts, without betraying their specificities but rather putting them at the center of their actions and re-reading them in a contemporary key.
Speakers: Richard Benjamin, Director, International Slavery Museum, Liverpool / Stein Olav Henrichsen, Director, Munch Museum, Oslo / Dragos Neamu, Executive Board, Network of European Museum Organizations – NEMO / Maria Ribas, Head of Audience Development, CCCB Center de Cultura Contamporània , Barcelona / Antonio Lampis, Director General of Museums, MiBACT.
Moderator: Alessandra Gariboldi, Research and Consulting Area, Fitzcarraldo Foundation
Thursday 24 May, 5.15pm – 7.30pm
- European Investment Forum 2018. 10 Italian, English, German and Spanish companies operating in the cultural and creative fields, with a high technological level and meeting the requirements of scalability and replicability, selected by a European jury, present their business models in sessions from 5 minutes each to representatives of investment funds, business angels, venture capitalists, credit institutions, coming from different European countries who will meet in the afternoon with the designers in B2B meetings.
Friday 25 May, 9.30am – 11am
- Heritage and technological innovation. Ample room for reflection to trace visions on the future and on the stimuli brought by new technologies with Technological innovation and new forms of work in culture: challenges and opportunities and Digital thinking: opportunities and challenges.
- Successful cases but also failures with Fuckup nights. FUN is a global movement where stories of failure are told, questioned and celebrated. Born in Mexico City in 2012 by a group of friends who wanted to rid the bankruptcy of stigma, today it has reached more than 250 cities, from Tokyo to Sydney, passing through Cape Town and Milan. Exactly opposed to the TED events concerning ideas that are worth spreading, FuckUp Nights overturn the concept: mistakes worth telling.
Leading: Montserrat Fernandez Blanco. Among the speeches: Susanna Beltrami, Artistic Director, Dance Haus, Milan / Claudia Molinari, Visual Designer, We are Müesli.
Here the link to register for the event.
Thursday May 24th, 7.30pm – 9pm
The 2018 edition of ArtLab unfolds on two main events in Milan (BASE Milano) and Bari-Matera and five satellite events in Palermo (Nuove Pratiche Fest), Genoa (Suq Genova), Treia (Soft Economy Festival), Mantova ( Facts of Culture) and Frankfurt (The Arts +), designed with local partners, taking place within cultural events rooted in the territories. On the occasion of the European Year of Cultural Heritage, the main theme of all the 2018 stages is the contribution of cultural and creative enterprises to the enhancement of material, immaterial and digital assets.
Participating in the ArtLab 18 meetings is free. The registration form for the event in BASE Milano is now available.
May 24-25 2018
from 9am to 9pm
Via Bergognone, 34 (MI)